Black Box today announced partnerships with BandPage, the central hub that more than 500,000 musicians use to engage and sell to hundreds of millions of fans, and Fanjoy, an influence-based e-commerce platform. Black Box will be working with BandPage and Fanjoy in the areas of audience development and social monetization.
“In the Black Box approach, audience is the only currency that matters,” says Brian Popowitz, GM of Black Box. “BandPage and Fanjoy are two exceptional companies that get that, with their own unique approach to solving the problem. We couldn’t be more grateful to have them as partners.”
In collaboration with BandPage, Black Box will work across its roster to carry out a series of direct-to-fan marketing initiatives predicated on personalized and dynamic communication. Using BandPage’s behavioral targeting algorithms, partner integrations, and Experience platform, both partners will strive to provide fans with compelling offers in the right places at the right times.
“Black Box has rapidly positioned itself as a thought leader in the digital marketing landscape,” says Doug Scott, CMO of BandPage. “They deeply comprehend that understanding their artists’ fans and being able to reach them with targeted offers is the key to building a musician’s career in the modern music business. It is a pleasure to be collaborating with them to help their artists reach their fans in the most effective way possible across our network of streaming services, music apps, lyric sites and more.”
With Fanjoy, Black Box will spotlight a series of artists over the course of a year by delivering highly curated care packages to fans. Designed to create additional revenue through a unique e-commerce approach, the partnership will showcase how artists can connect with their fans offline by sharing a personal mix of products they love, heartfelt mementos, and exclusive artist merchandise.
“Black Box is on the cutting edge of a changing music industry and we’re excited to partner with them,” says Chris Vaccarino, CEO of Fanjoy. “There’s a massive opportunity for artists to manage and grow their brand – we’re just scratching the surface. Black Box understands that the new music economy is all about the strength of the artist to fan relationship. The more engaged the fans are, the more an artist can grow beyond traditional methods of revenue like touring and album releases, in a way that’s truly evergreen.”
Implementation of partnership initiatives will roll out across Black Box’s growing roster of over 70 artists starting this month.