The algorithm doesn’t hate you.
Trust yourself and the story that got you here.
We offer customized support packages for record labels, managers, and individual artists. Our purpose is to serve the music; to help our partners reach their goals.
We are committed to helping music teams build a foundation for growth, sustainability, revenue, and the ultimate ownership of their audience.
The Team
Livia Tortella – Founder and CEO
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- Former Co-President at Warner Records
- Former General Manager at Atlantic Records
- Held senior positions at Island Def Jam and other major labels
Brian Popowitz – General Manager
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- Held executive digital marketing positions at Warner Records, Geffen, Nettwerk, and Drive-Thru Records
The Black Box Team
Black Box brings decades of music industry expertise and relationships to the table. We offer a team and full support across:
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- Project Management
- Digital Marketing
- Content Creation
- Music Delivery
- Partnership Pitching from Digital Platforms (Spotify, Apple) to Social Platforms (Meta, TikTok)
Our Capabilities
Narrative & Content
A meticulous approach to defining what’s authentic about an artist and how to present it. We focus on beautiful design to build assets and tools that create a cohesive narrative and authentic branding.
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- Content development, asset creation, and creative commissioning
- Brand and identity development
- Visual guide
- Narrative guide
Marketing
Flawless global campaign coordination, management, and execution driven by clarity and strategy. We work with our partners on every aspect of planning, communicating, organizing, and executing to get from start to finish with results.
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- Marketing plans and execution
- Social media management
- Timeline and release schedules
- Paid media strategy and execution
- Insights, data, and analytics
- Partner relationships
Contact Us
Let us show you how we can help.