Each quarter, Christina will curate a new box to be sent out to her subscribers. These boxes will feature products that she uses, likes, or endorses. Each box gives her fans a new insight into Christina’s personality.

Christina announces each box on her social media outlets, teasing the box theme, or some products that might be in it. After the boxes have shipped, she posts an “unboxing” video, explaining why each item is in the box.

Because Christina has such a large and loyal following, brands are eager to donate, or severely discount, their products to be in the box. Because of this, Fanjoy is able to keep the cost of goods within the box low, in order to maximize profits for Christina.

Additionally, this offers Christina’s fans a unique value proposition because they may receive more than $80 worth of product in a box priced at $50. This way, they receive a great product, at a great price, from an artist that they love.

Through facilitating this partnership between Christina Perri and Fanjoy, Black Box is able to generate hundreds of thousands of dollars of revenue that otherwise would have been missed. If Christina is able to convert just 5,000 of her 7 million Facebook Likes into subscribers, she could stand to make over $400,000 annually.

As the revenue generated by the sale of music steadily declines, new revenue opportunities for artists are essential to their financial independence.