• Black Box was formed to serve music. When you serve the music, everyone who partners with the experience wins. If music is core to your business, you are going to want to form real relationships within the community.

    Black Box can bring you there.

    Get Closer

Livia Tortella
CEO, Founder

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Livia is a fearless, innovative entertainment executive with a stellar track record for choosing top artists and taking market share. She is an industry veteran who is renowned for growing revenue and creating new products. Livia was most recently the President and COO of Warner Brothers Records and has been an executive at Atlantic Records, Island Def Jam/Universal Music Group and PolyGram.

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Rob Farina
COO, Co-Founder

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Rob has a proven and unparalleled track record for media branding, radio turnarounds, and talent development. He is renowned for sourcing and breaking hits and artists while driving major profit in radio. Rob has held key executive positions leading marketing, content and digital initiatives for market leaders CHUM, Virgin Radio and most recently, Astral Media.

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UNPARALLELED EXPERIENCE WITH LICENSING, DIGITAL PARTNERSHIPS, SPONSORSHIPS & ENDORSEMENTS

BROKE OVER 40 ARTISTS WHO COLLECTIVELY SOLD $680M

DROVE OVER $1 BILLION IN REVENUE THROUGH BRAND INITIATIVES AND RELATIONSHIPS

Artists

We create opportunities custom tailored for your ambitions and unique vision. We get you exposure, increase revenue and shepherd you through the complexity of label, publisher and agent relations to deliver on strategy.

Brands

We leverage our industry rolodex and extensive experience to craft an effective strategy for your brand. Black Box creates more meaningful touch points with artists and technology that bring you closer to the music.

  • “I worked with Livia Tortella when she was at Warner Bros and it was a great experience. She’s bright, creative, intuitive and understands how to collaborate with artists to make their visions come to life.”

  • “Livia has always been an inspiration.  Her intuition and expertise has been instrumental in building the career of Death Cab for Cutie.  I trust her advice and ideas implicitly.”

  • “Livia was my saving grace at Atlantic Records.  She worked her ass off and we also had a lot of fun.  She is someone who truly gets it.”

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